Watch population shifts to see if the populations in cities, suburbs or rural area are changing to determine if segments of the population are leaving one area for another.
For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budget in customer dissatisfaction.
The public have the power to help you reach your goals; just as they can also prevent you from achieving them. The impact the products and services your organisations brings to market have on society must be considered. This may manifest in government influence on tax policies, or government involvement in trading agreements.
The global environment refers to the macro environment which comprises industriesmarketscompaniesclients and competitors.
Are household patterns changing? The macro environment can also greatly affect consumers directly, affecting their ability and willingness to spend.
Because of all these Macro environmental factors for marketing and the increased involvement of society in ecological issues, companies more than ever before need to consider and implement environmental sustainability. The technological environment is perhaps one of the fastest changing factors in the macro-environment.
This can easily be remembered: When dealing with the marketing environment it is important for a company to become proactive.
Issues are often forerunners of trend breaks. There is often a tendency to focus Technological developments on digital and internet-related areas, but it should also include materials development and new methods of manufacture, distribution and logistics.
The main types of customers are businesses, consumers, government bodies and employees. The company should develop a strategic advantage over their competitors.
For instance, symbols may carry a negative meaning in another culture. This refers to the purchasing power of potential customers and the ways in which people spend their money. Several transactions can occur between them, leading to the concept of consumer or B2C markets, Business or B2B markets, export markets, government or G2C markets, with each having their own specific profile.
Within this area are two different economies, subsistence and industrialized. Because, on the whole, their needs is the reason for businesses to exist.
Economic forces in the Macro Environment The Economic forces relate to factors that affect consumer purchasing power and spending patterns. Six microeconomic business factors that affect almost any business are customers, employees, competitors, media, shareholders and suppliers.
There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. The marketing course is ideal for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective.
For example, if a retail seller is a reputable name then this reputation can be leveraged in the marketing of the product. When looking at the weaknesses of the organization's placing in the current business environment a formal environmental scanning is used.
Technology has developed to the extent where purchase patterns can be analysed in order to forecast future demand . If an industry lacks competition, you might not find enough demand to succeed in the long run. Others from the digital arena include C2C consumer-to-consumer or P2P peer-to-peerwhich represent the ability of online users to interact directly with each other, without the need for an intervening organization other than to facilitate the communication.
Look at income distribution to see if certain segments of the population are growing wealthier and acquiring new needs.
Some products are regulated by both state and federal laws. When analyzing the information organizations are made aware of the trends or issues that the organizations may be influenced by.
The organization cannot control these forces, it can only prepare for changes taking place. A trend break could be a value shift in societya technological innovation that might be permanent or a paradigm change.
Bythe median age in India will be 28 years. The final aspect of the micro environment is publics, which is any group that has an interest in or effect on the organization's ability to meet its goals. Legal factors are determined by both local legislation and regional and national laws.
All the needs of the organization are translated into required pieces of information that will be useful in the process. Environmental impacts can include issues such as limited natural resources, waste disposal and recycling procedures.
A few forces, however, affect nearly every segment of our civilization, and their effects last generations.
All of these may shape opportunities for the company, but could also pose threats. Citizen-action publics include environmental groups and minority groups and can question the actions of a company and put them in the public spotlight.The Impact Of Micro and Macro Environment Factors on Marketing There are two kinds of external marketing environments; micro and macro.
These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy. The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with. Oct 12, · Macro environment factors are uncontrollable external forces that affect how a business operates.
They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. The macro environment was not likely to change in the near future so we were able to focus on micro environmental variables. 17 people found this helpful The macro environment was always changing and causing us to implement new strategies to keep our business afloat and alive.
MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The macro environment affects every business.
It consists of many factors that, if left unchecked, can destroy a business. To reduce the effects of negative factors, you must first understand what macro environment analysis is and how to do it yourself.Download